There have been a number of changes to the editorial team at Business Traveller. Michelle Mannion, previously deputy editor, has been appointed managing editor, Jenny Southan, previously staff writer / sub-editor, has been appointed senior features writer and Rose Dykins has joined as an editorial assistant.
Panacea Publishing International has appointed Sara Turner editor of ABTN (Air & Business Travel News). Sara was previously staff writer on ABTN and Business Traveller.
Peter Myers is now the editor of the Reuters web channel Business Traveller. The site features hub city guides, reviews, lifestyle features, need-to-know global news, video and curated blog commentary and can be viewed at http://uk.reuters.com/business/business-travel.
For us, the highlight of this week’s Business Travel & Meetings Show (other than Business Traveller magazine’s ‘Cellars in the Sky’ wine tasting, obviously) was a workshop on social media. An expert panel of speakers gave interesting insights into the importance of understanding what customers are saying online. However, given that we were all attending an essentially business-to-business event, it was really interesting when one audience member asked the killer question: “Have you ever seen social media work well in a B2B setting?” Cue slight embarrassment from the speakers and a general consensus that, no, they had not yet really seen a compelling argument for, or best practice case study of, social media in this context. (more…)
Paris, February 9, 2011 – “The pace of technological change is unbelievable. We’re continuously adapting to find new solutions for our customers.” (more…)