There are early signs that Twitter has reached its peak, with user growth slowing significantly. Meanwhile, Gartner says that email is also on the wane, projecting that by 2014 20% of business users will rely more on social media for their interpersonal communications. (more…)

Whether you are planning your first post or looking to refresh a corporate blog with an existing following, there are three key questions to ask yourself:

• What do you want the blog to achieve?
• Who is your target audience?
• What sort of content and usage is therefore appropriate?

Here are eight tips to keep your blog fresh for 2010: (more…)

Stephen Joyce at Tnooz has written an excellent post about Canadian airline WestJet and how it is using Twitter to great effect for customer communications. (more…)

On 9 February Google launched Buzz, its new social media portal, integrated within Gmail. Since its announcement Buzz has been the topic of a multitude of blog posts, and it seems the jury is still out on whether this Twitter rival has the potential for success. (more…)

With Thanksgiving and the festive season upon us, this is the time to be fine-tuning your PR plans for 2010. Whatever your business, there are a number of factors to bear in mind as you put your best foot forward in the New Year. (more…)