The ever-dependable Econsultancy has posted a great article by Matt Rhodes that discusses how employers should approach social media. It is an intelligently-written piece that doesn’t merely say that social media is great, period, but also considers potential pitfalls before outlining ways cautious employers can become more comfortable about social media use at work. You can read Matt’s article here.

At the same time, Management Today offers another idea to help companies manage the risks and rewards of embracing Twitter, Facebook et al. The magazine reports a call by risk management company Towers Watson for more companies to take out social media insurance, which would help protect a business should an employee’s tweets land it in hot water.

The launch of ‘Facebook Places Deals’ has brought real-time location-based marketing to a potential audience of 500 million people. Janet Titterton, director at Collinson Latitude, a global provider of ancillary and incremental revenue products and services with successful experience of developing successful smartphone apps in the travel sector, says: (more…)

Social media continues to evolve, but out of the trial and error of recent years a form of etiquette has emerged for this online world. With more companies now getting involved in social media (check out Cessna’s new Facebook page, for example) it is helpful – in fact, vital – for the uninitiated to get up to speed with how to behave in this area. Econsultancy, the training and research specialist for digital marketing, has posted its own in-house guidelines for social media, which is good, common sense stuff and well worth reading.

Nielsen has produced some interesting research into social network usage, with particular emphasis on Facebook’s current domination. Click here to see the figures.

Infosecurity Europe 2010, London, 27 April, 2010 – IT Governance (ITG), the one-stop shop for compliance expertise, is today launching a comprehensive Social Media Governance Toolkit at Infosecurity Europe 2010. (more…)