So, why are you guys called 80:20 Communications anyway?

This question comes up with such regularity in meetings that I’m tempted to have a summary printed on the back of our business cards.  Why 80:20 Communications?

There are several good reasons for choosing our name.  For one, it’s a nice change from just picking a name out of London’s A to Z map (College Hill, Finsbury, Bankside are part of a long, long list – who ever said PR was a creative industry?!).  The real answer, however, is that it’s all about targeting.  (more…)