We have written before about SEO PR: the power of public relations to help with search engine optimisation campaigns. Now you can hear it from the SEO’s side: SEO specialist Gary Preston has written on the Econsultancy blog about how PR-led story pitching enabled him to get a valuable inbound link from the Telegraph’s website to his client site. (more…)

With Thanksgiving and the festive season upon us, this is the time to be fine-tuning your PR plans for 2010. Whatever your business, there are a number of factors to bear in mind as you put your best foot forward in the New Year. (more…)

With the number of Facebook and Twitter users growing exponentially, it’s not hard to see why social media is high on many marketing agendas. The belief that “there’s gold in tham thar hills” is supported by recent research from Penn State University that shows 20% of tweets are requests for product information or comments upon products. (more…)

Whether you want to buy an airline ticket, look for property or track down a job, the chances are overwhelming that you’ll start at your computer.  The Web has become the world’s primary research tool, and millions, of all ages, are now intimately familiar with Google, Bing and their ilk.

This has major implications for public relations and corporate communications.  While still important, the media is no longer the first place that people look for advice and information.  It’s therefore vital for businesses to ensure that their news and information can also be found online, and that they score highly in search rankings.  If you’re lower than page 2 on Google (and, in many cases, that’s already too low), you’re nowhere. (more…)

In the name of keeping ahead of the competition and abreast of a continually evolving environment, Louise today attended a Google analytics breakfast briefing, hosted by econsultancy. Dr Dave Chaffey gave a useful insight into the depths of Google analytics, concentrating on segmentation, tracking of social media, keyphrase reporting and the all important topic of generating conversion. (more…)