When it emerged recently that KKR had turned to Simpson, Thacher & Bartlett to advise on its Pets at Home acquisition, rather than long-standing M&A adviser Clifford Chance, the move underlined a harsh reality for law firms: competition for clients has never been greater. New times require new thinking, so it is essential to use marketing intelligently. (more…)

Press releases are key tools in any PR programme, so it’s vital to write them well. Good press releases can get you noticed, understood and written about; poorly-written releases will, at best, be ignored, but can also erode your credibility. With many journalists receiving literally hundreds of press releases a day, you owe it to them and yourself to do the job well. (more…)

With Thanksgiving and the festive season upon us, this is the time to be fine-tuning your PR plans for 2010. Whatever your business, there are a number of factors to bear in mind as you put your best foot forward in the New Year. (more…)

We’re out at the Dubai Airshow to manage media relations for Cessna.

A lot has changed since we were last here 12 months ago, but Dubai’s still standing, if noticeably quieter. Buildings keep sprouting up and the cross-town Metro system has opened since our last visit. (more…)

All fans of English football will clearly remember Kevin Keegan’s “I will love it if we beat them!” outburst toward the end of the 1995/96 season. As manager of Newcastle United, he was responding angrily to rival manager Alex Ferguson’s perceived suggestion that other teams wanted Newcastle to win the league rather than Ferguson’s Manchester United. Keegan felt Ferguson was implying opposition teams would not try very hard to beat Newcastle. Experts in sports psychology are convinced that Keegan’s show of fury on live national television revealed how much he was suffering under the pressure. Ferguson had won the mental battle. Manchester United went on to win the league. (more…)