London, June 28, 2011: A new survey from ancillary revenue experts Collinson Latitude reveals many businesses are seriously failing to exploit the full range of options available to maximise customer acquisition and retention. (more…)

We love this cartoon! Does this situation seem familiar?

(Thanks to Tom Fishburne via Dave Fleet.)

Jo Roberts will be going on maternity leave on Monday 28 February. In her absence, all Marketing Week features enquiries can be directed to Lucy Handley, who will be covering the role of acting associate editor (features).

Loulla-Mae Eleftheriou-Smith is now reporting at Marketing (UK) magazine and Brand Republic. She covers travel, FMCG and soft-drinks for the magazine, contributing to online news for Marketing (UK), MediaWeek (UK) and Campaign. Loulla-Mae can be found tweeting at www.twitter.com/loullamae_es.

The launch of ‘Facebook Places Deals’ has brought real-time location-based marketing to a potential audience of 500 million people. Janet Titterton, director at Collinson Latitude, a global provider of ancillary and incremental revenue products and services with successful experience of developing successful smartphone apps in the travel sector, says: (more…)