In the name of keeping ahead of the competition and abreast of a continually evolving environment, Louise today attended a Google analytics breakfast briefing, hosted by econsultancy. Dr Dave Chaffey gave a useful insight into the depths of Google analytics, concentrating on segmentation, tracking of social media, keyphrase reporting and the all important topic of generating conversion. (more…)

So, we’ve been talking for a while about “what comes next after Twitter?”  Not on the assumption that Twitter will fade out of sight – its huge success suggests that it, or elements of it, will be around for the long term.  However, inevitably something else new and exciting will come along and early adopters will start trying it out as Twitter goes increasingly mainstream. (more…)