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Express Yourself: The well-informed approach to writing


August 5, 2009

We are often asked by our clients for advice on matters of grammar and punctuation. Even the strongest ideas can appear weak when presented poorly. Clumsy writing is especially damaging in areas of marketing, advertising and public relations. (more…)

Filed under Integrated PR, Media

Blogger engagement decision tree


March 11, 2009

Thanks to Bill Boyle of WHB Communications for pointing out this excellent guide from the US Air Force on how to engage with bloggers.  It neatly encapsulates all the issues to think about when a blog post refers to your organisation or an issue you have a stake in.  Although designed for the Air Force it translates easily into corporate realm.  Download it as a PDF here. (more…)

Filed under Integrated PR
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