Thanks to the Bad Pitch Blog for his hilarious post about embargoes, which does for media relations what The Office did for working life. It’s funny because it’s painfully close to reality. If you want to understand how absolutely not to pitch a story, watch this. WARNING: the cartoon contains some strong language.

With the number of Facebook and Twitter users growing exponentially, it’s not hard to see why social media is high on many marketing agendas. The belief that “there’s gold in tham thar hills” is supported by recent research from Penn State University that shows 20% of tweets are requests for product information or comments upon products. (more…)

Lauren Mills has joined Europe.wsj.com, the Europe edition of The Wall Street Journal Online (wsj.com), as editor, real-time analysis, to launch The Source – a blog giving insight into the day’s biggest breaking stories, plus off-diary news and gossip. She joins from The Mail on Sunday where she was a senior business correspondent on Financial Mail.

We are often asked by our clients for advice on matters of grammar and punctuation. Even the strongest ideas can appear weak when presented poorly. Clumsy writing is especially damaging in areas of marketing, advertising and public relations. (more…)

Thanks to Bill Boyle of WHB Communications for pointing out this excellent guide from the US Air Force on how to engage with bloggers.  It neatly encapsulates all the issues to think about when a blog post refers to your organisation or an issue you have a stake in.  Although designed for the Air Force it translates easily into corporate realm.  Download it as a PDF here. (more…)