There are early signs that Twitter has reached its peak, with user growth slowing significantly. Meanwhile, Gartner says that email is also on the wane, projecting that by 2014 20% of business users will rely more on social media for their interpersonal communications. (more…)

Whether you are planning your first post or looking to refresh a corporate blog with an existing following, there are three key questions to ask yourself:

• What do you want the blog to achieve?
• Who is your target audience?
• What sort of content and usage is therefore appropriate?

Here are eight tips to keep your blog fresh for 2010: (more…)

Thanks to the Bad Pitch Blog for this hilarious post about embargoes, which does for media relations what The Office did for working life. It’s funny because it’s painfully close to reality. If you want to understand how absolutely not to pitch a story, watch this. WARNING: the cartoon contains some strong language. (more…)

With the number of Facebook and Twitter users growing exponentially, it’s not hard to see why social media is high on many marketing agendas. The belief that “there’s gold in tham thar hills” is supported by recent research from Penn State University that shows 20% of tweets are requests for product information or comments upon products. (more…)

Lauren Mills has joined Europe.wsj.com, the Europe edition of The Wall Street Journal Online (wsj.com), as editor, real-time analysis, to launch The Source – a blog giving insight into the day’s biggest breaking stories, plus off-diary news and gossip. She joins from The Mail on Sunday where she was a senior business correspondent on Financial Mail.