Trade shows are an important part of any industry. Companies often pay tens of thousands of pounds to exhibit at such events, yet have no guarantee that merely taking part will create a clear or measurable return on their investment. (more…)

News desks around the world are operating with ever-thinning staff numbers, and an ever-increasing pressure to churn out fast and accurate news stories. In an era of 24-hour news, journalists need to react to breaking stories within minutes. (more…)

The media scrutiny continues into the breach of security in which the personal data of over 100m of Sony’s online game users, including PlayStation users, has been compromised. We thought you might therefore be interested in the views of Alan Calder, chief executive of information security experts IT Governance. (more…)

“There’s no such thing as bad publicity,” said Irish author and dramatist Brendan Behan, “except your own obituary.” The first part of the quotation lives on, and is often used in partial defence of an organisation’s ‘bad press’ – but just how true is the assertion? (more…)

Many companies’ efforts to get their news into print end up on the editor’s spike – or its modern equivalent, the recycle bin – for failing the ‘so what?’ test. A major cause of failure is badly-written, poorly-structured, low-news-value media releases that are just plain boring. (more…)