Yesterday’s ‘disastrous’ encounter between British prime minister Gordon Brown and forthright voter Gillian Duffy may prove to be a decisive moment in the General Election campaign. Certainly, the PM will have to work hard to repair his reputation. However, thanks to the public’s general weariness with spin, both in politics and business, a public failure or embarrassment can sometimes work to your advantage. (more…)

We’re told from childhood that “a picture tells a thousand words”, but it is striking how many people forget this idea in adulthood. If you are trying to communicate a message, well-executed photography can be a powerful weapon and should be factored into any PR programme. However, success hinges on using the right approach. (more…)

There are early signs that Twitter has reached its peak, with user growth slowing significantly. Meanwhile, Gartner says that email is also on the wane, projecting that by 2014 20% of business users will rely more on social media for their interpersonal communications. (more…)

Whether you are planning your first post or looking to refresh a corporate blog with an existing following, there are three key questions to ask yourself:

• What do you want the blog to achieve?
• Who is your target audience?
• What sort of content and usage is therefore appropriate?

Here are eight tips to keep your blog fresh for 2010: (more…)

As a way of explaining your business, storytelling can be a very effective approach. Properly told, a business story can create colour and interest in a way your audience will appreciate and remember. Whether winning over sceptical journalists, wooing customers or motivating employees, good storytelling can be a powerful asset. However, as every parent knows, a story can easily fall flat. Here, we set out five golden rules for telling your corporate story. (more…)