Guildford, 5 March 2010 – 80:20 Communications, a fast-growing PR consultancy, is now offering world-class media relations from a new main office in Guildford, attracted by the town’s business opportunities, transportation links and quality of life. (more…)

Thought leadership is one of the most effective techniques in public relations. By identifying an issue your customers care about, and sharing your insights into it, you can establish a reputation as an expert. Before you know it, new business can be beating a path to your door. And yet, so many businesses get thought leadership wrong. The secret is to apply four basic marketing principles. (more…)

Stephen Joyce at Tnooz has written an excellent post about Canadian airline WestJet and how it is using Twitter to great effect for customer communications. (more…)

We’re being absolutely snowed under with media demands for IT Governance at the moment and, in particular, the views of company chief executive Alan Calder. (Earlier in the year we were just literally snowed under, which was worse, so I suppose we shouldn’t really complain!) In fact, it’s very rewarding to have the press beating a path to our door and it shows the value of long-term effort and a long-term strategy. The years of working to establish and build the right media relationships, placing Alan where he belongs as a thought leader in IT compliance and information security, are really paying off now. Long may the demands for his expertise continue to snowball.

Thought leadership is a well-known concept in legal marketing. Why, then, is it so often done badly, failing to achieve its fundamental objectives? Budgetary constraints are certainly not the reason, as, with sufficient creativity, the approach is viable even for small firms and specialist practices. By thinking carefully about the target audience, actively monitoring clients’ industries and having a linked business development plan, thought leadership can be properly harnessed as a very effective marketing tool. (more…)