Thought leadership is a well-known concept in legal marketing. Why, then, is it so often done badly, failing to achieve its fundamental objectives? Budgetary constraints are certainly not the reason, as, with sufficient creativity, the approach is viable even for small firms and specialist practices. By thinking carefully about the target audience, actively monitoring clients’ industries and having a linked business development plan, thought leadership can be properly harnessed as a very effective marketing tool. (more…)

David Sandham has resigned from his position of editor at Global Reinsurance, and editor-in-chief Tom Broughton will be taking on David’s responsibility in the short term.

When it emerged recently that KKR had turned to Simpson, Thacher & Bartlett to advise on its Pets at Home acquisition, rather than long-standing M&A adviser Clifford Chance, the move underlined a harsh reality for law firms: competition for clients has never been greater. New times require new thinking, so it is essential to use marketing intelligently. (more…)

Rachel Fielding, digital programmes editor at Accountancy Age, has gone freelance. Formerly features editor of Accountancy Age, she spent the last year sourcing content and spokespeople for webinars, podcasts and Accountancy Age TV, and hosting web events. (more…)

London, England, January 15, 2010 – Independent consultancy FiscalReps is bringing a New Year boost to the insurance premium tax (IPT) community with the unveiling of industry-leading IPT training for 2010. (more…)