Yesterday’s ‘disastrous’ encounter between British prime minister Gordon Brown and forthright voter Gillian Duffy may prove to be a decisive moment in the General Election campaign. Certainly, the PM will have to work hard to repair his reputation. However, thanks to the public’s general weariness with spin, both in politics and business, a public failure or embarrassment can sometimes work to your advantage. (more…)

The misuse of language literally makes me tear my hair out in frustration. Firstly, clichés like ‘tearing one’s hair out’ are not colourful and inventive; they are bland and lazy. (All clichés, of course, should be avoided like the plague. Ha, ha.) Secondly, the casual insertion of the word ‘literally’ into descriptions that are clearly not literal is a bad habit that persists even among professional writers and journalists. ‘Literally’ should only ever be used to describe events that physically happened, are happening or could happen. (more…)

We’re told from childhood that “a picture tells a thousand words”, but it is striking how many people forget this idea in adulthood. If you are trying to communicate a message, well-executed photography can be a powerful weapon and should be factored into any PR programme. However, success hinges on using the right approach. (more…)

Following on from our recent blog article regarding the Belgian French-language newspaper ‘La Dernière Heure’ releasing a one-off 3D edition, it has been brought to our attention that The Sun is going to publish a 3D edition on 5 June this year. Readers will receive a pair of 3D glasses enabling them to enjoy the special content, which is to include a World Cup fixtures wall chart. Could this be the shape of things to come?

Our thanks to Flightglobal blog for featuring this excellent publicity video from Germanwings.