Returning again to the financial plight of the print news media, online communications guru Neville Hobson has flagged up a study of how 30 publishers are now charging for their online content. The research, which was carried out by Alastair Bruce, content manager for MSN UK, is pretty lengthy at 61 pages, but many of the main points are covered in the first dozen. (more…)

Thought leadership is one of the most effective techniques in public relations. By identifying an issue your customers care about, and sharing your insights into it, you can establish a reputation as an expert. Before you know it, new business can be beating a path to your door. And yet, so many businesses get thought leadership wrong. The secret is to apply four basic marketing principles. (more…)

Stephen Joyce at Tnooz has written an excellent post about Canadian airline WestJet and how it is using Twitter to great effect for customer communications. (more…)

Sandy Balls, a Hampshire-based holiday centre targeting families, sought a pleasant promotional video to showcase its beautiful New Forest surroundings and the various lodgings available. What they received, according to BrandRepublic, was a cross between Baz Lurhmann’s Australia and the Sound of Music. (more…)

We’re being absolutely snowed under with media demands for IT Governance at the moment and, in particular, the views of company chief executive Alan Calder. (Earlier in the year we were just literally snowed under, which was worse, so I suppose we shouldn’t really complain!) In fact, it’s very rewarding to have the press beating a path to our door and it shows the value of long-term effort and a long-term strategy. The years of working to establish and build the right media relationships, placing Alan where he belongs as a thought leader in IT compliance and information security, are really paying off now. Long may the demands for his expertise continue to snowball.