Tiger Woods recently gave a master class in how not to handle a media crisis. What was previously a towering, vastly profitable brand was taken to the point of implosion by a series of misjudgements. While Woods’ circumstances were pretty unusual, the episode has lessons for any organisation, as, by definition, a media crisis often comes about unexpectedly. (more…)

In the UK, the pre-General Election phoney war is already being fought in earnest. An early casualty of the communications battle is a Conservative Party poster campaign.

This seeks to sell leader David Cameron as a straight-talking man the nation can trust. Unfortunately, the posters were quickly lampooned for their apparent airbrushing of Cameron’s features. Now, MyDavidCameron, a website set up by graphic artist Clifford Singer, has become an internet sensation, inviting people to send in their own Photoshopped versions of the Conservative posters.

Whatever your politics, it’s hard not to laugh out loud at some of the contributions. Enjoy.

We’re big fans of the power of online video to add colour and authenticity to a PR programme.  Companies like KDS use simple and low-cost video techniques to really bring client case studies and other customer communications to life. It works – see for yourself. (more…)

You may have heard people talking about “grocers’ apostrophes”. You will almost certainly have seen many of them. You may not quite know what they are. (more…)

We are working on a new business offensive. The UK is officially out of recession (hurrah!). Signs of confidence are returning to the housing market and other sectors. The major marketing groups predict a rise in marketing spending. Here’s to a better year all round.