With the number of Facebook and Twitter users growing exponentially, it’s not hard to see why social media is high on many marketing agendas. The belief that “there’s gold in tham thar hills” is supported by recent research from Penn State University that shows 20% of tweets are requests for product information or comments upon products. (more…)

BA’s Business Life recently mused on the qualities of Darth Vader as an unlikely business guru (plusses:  decisive, inspires loyalty and cultivates air of mystery; minuses: went all mushy and sentimental at the end). In a similar vein, we’ve identified in Spider-Man some of the key qualities required of a great PR operator. (more…)

Tnooz (www.tnooz.com), a new global B2B media brand focusing on travel technology, online distribution, mobile, social media and digital marketing, has launched this month. Editorial for Tnooz is coordinated from the UK by ex-Travolution editor Kevin May; commercial and corporate activity is run from the US.

There are really no rules in punctuation, only conventions. And conventions, by definition, vary between cultures and ages. (more…)

London, 27 October 2009 – KDS, the leading European supplier of integrated travel and expense management systems, is celebrating a place on the ‘Business Travel Awards 2010‘ shortlist. The company is shortlisted in the ‘Best Expense Management Service Provider’ category. (more…)