http://www.8020comms.com/blog/2009/09/gm-why-blogging-is-the-ceos-job/ Mon, 05 Jul 2010 07:32:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.8020comms.com/blog/2009/09/gm-why-blogging-is-the-ceos-job/comment-page-1/#comment-1211 Twitter Trackbacks for 8020 Communications » GM: why blogging is the CEO’s job [8020comms.com] on Topsy.com Thu, 24 Sep 2009 11:25:35 +0000 http://www.8020comms.com/blog/?p=854#comment-1211 [...] 8020 Communications » GM: why blogging is the CEO’s job www.8020comms.com/blog/2009/09/gm-why-blogging-is-the-ceos-job – view page – cached David Meerman Scott, one of our favourite marketing authors, posted an excellent item on his blog overnight. It’s a video interview he did recently with Bob Lutz, vice chairman of General Motors, on why Lutz devotes so much of his time to blogging and social media. GM’s recent history notwithstanding, Lutz is a very influential and highly regarded executive, and it is fascinating to hear him explain why he became one of the first corporate bloggers back in 2004. — From the page [...] [...] 8020 Communications » GM: why blogging is the CEO’s job http://www.8020comms.com/blog/2009/09/gm-why-blogging-is-the-ceos-job – view page – cached David Meerman Scott, one of our favourite marketing authors, posted an excellent item on his blog overnight. It’s a video interview he did recently with Bob Lutz, vice chairman of General Motors, on why Lutz devotes so much of his time to blogging and social media. GM’s recent history notwithstanding, Lutz is a very influential and highly regarded executive, and it is fascinating to hear him explain why he became one of the first corporate bloggers back in 2004. — From the page [...]

]]>