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Busy times for Bell at Helitech


September 30, 2009

We enjoyed a busy time at Helitech, the largest helicopter exhibition in Europe, held at Duxford Aerodrome (UK) in September. As well as meeting old friends and industry colleagues, we were able to set up a number of key interviews for Bell Helicopter. Indeed, one of the star attractions at the show was Bell’s newest helicopter, the 429 light twin, which has just received European type certification from the European Aviation Safety Agency (EASA). Visitors were fascinated to look around the state-of-the-art 429, which also provided a comfortable spot for a relaxing sit-down and some filming!

Rapid response PR: IT Governance takes on the Tories


September 25, 2009

The other day, the Conservative Party announced their policy on data protection and the role of the Information Commissioner. This prompted what became a case study in rapid response PR for our client IT Governance (ITG). (more…)

VLJs Are Vital, Says LEA…But Not Perfect


September 24, 2009

London, England, September 24 2009 – ‘Very Light Jets’ (VLJs) will play a key role in the future of European business aviation, but no one should believe that they will bring easy profits or easyJet prices.

That’s the opinion of Patrick Margetson-Rushmore, chief executive of London Executive Aviation (‘LEA’), one of Europe’s largest business jet charter operators. (more…)

GM: why blogging is the CEO’s job


David Meerman Scott, one of our favourite marketing authors, posted an excellent item on his blog overnight.  It’s a video interview he did recently with Bob Lutz, vice chairman of General Motors, on why Lutz devotes so much of his time to blogging and social media.  GM’s recent history notwithstanding, Lutz is a very influential and highly regarded executive, and it is fascinating to hear him explain why he became one of the first corporate bloggers back in 2004. (more…)

Filed under Integrated PR, Media

Newspapers fight for their pay day


As we’ve blogged previously, the media – and newspapers in particular – are having a horrible time.  Caught between a severe advertising recession and a more fundamental shift to free news consumption over the Web, some of the most prestigious US titles have gone bankrupt, and the picture in the UK and Europe isn’t much better.  But after years of agonising about how to respond to the Internet threat, newspaper publishers are showing new resolve that might just save their industry in a recognisable form. (more…)

Filed under Media
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