Top marks to Aer Lingus for the cheekiest marketing stunt on St Patrick’s Day.  Getting 999 punters to line up in the buff to promote a new low-cost fare is certainly one way of getting your message across.  You’d think their corporate affairs fella would’ve looked slightly more excited about the whole thing! (more…)

Ely, England, March 12, 2009 – Maximising return on IT investments, while meeting regulatory compliance requirements and dealing appropriately with the escalating range of threats and risks, is challenging – especially in the midst of a credit crunch. Boards and managers have better things to think about, like saving their companies, rather than deal with large volumes of information on IT frameworks and standards. Yet, neglecting such issues could be fatal. Is there any easy way to make sense of all this information? (more…)

WICHITA, Kan., March 12, 2009 – Cessna Aircraft Company, a Textron Inc. (NYSE: TXT) company, announced today it has gained several international certifications for various Citation models, opening new markets for the world’s most popular line of business jets. (more…)

Thanks to Bill Boyle of WHB Communications for pointing out this excellent guide from the US Air Force on how to engage with bloggers.  It neatly encapsulates all the issues to think about when a blog post refers to your organisation or an issue you have a stake in.  Although designed for the Air Force it translates easily into corporate realm.  Download it as a PDF here. (more…)

Jeff Jarvis writes on a really interesting development at The Guardian which could be a major part of the solution that newspapers are looking for to rescue them from dwindling circulations and ad revenues.  The paper is following suit with a few other organisations like the BBC and New York Times in releasing an API for its content.  (more…)