Following its core principle that “It’s the second mouse that gets the cheese”, Microsoft is bringing the wonders of touch screen technology, a la iPhone, to a PC near you.  At least, it will in 2010 when Windows 7 launches.  All the early buzz about Windows 7 has been very positive and the inclusion of touch screen control is hugely sexy, as this video from the BBC shows.  I predict a major surge in the PC market around then.  Next stop, tricorders…

WICHITA, Kan., March 25, 2009 – Cessna Aircraft Company, a Textron Inc. (NYSE: TXT) company, said today it is fully committed to the Model 162 SkyCatcher program despite two incidents experienced during the flight test program. (more…)

London, England, March 19, 2009 – The current recession means that the jury is still out on whether the vaunted ‘Air Taxi’ business model will ever come to fruition, especially in Europe.  In the meantime, however, the Citation Mustang is making a positive contribution to conventional air chartering, offering low-cost travel that ensures the industry remains relevant despite the weak economy.  This was the message of London Executive Aviation’s chief executive Patrick Margetson-Rushmore as he addressed today’s ‘Corporate, Air Taxi and Personal Jet’ conference at the Royal Aeronautical Society in London. (more…)

Great PR depends on great media contacts.  We have a wide network of excellent relationships, but there’s always someone new we need to get to know.  Having the best media information is therefore critical for targeting the right journalists and understanding what works for them.  (For the importance of targeting, see our recent post that explains our name.) (more…)

This question comes up with such regularity in meetings that I’m tempted to have a summary printed on the back of our business cards.  Why 80:20 Communications?

There are several good reasons for choosing our name.  For one, it’s a nice change from just picking a name out of London’s A to Z map (College Hill, Finsbury, Bankside are part of a long, long list – who ever said PR was a creative industry?!).  The real answer, however, is that it’s all about targeting.  (more…)