80:20 Communications

Public relations is a vibrant and hugely successful industry. It can take you all over the world and introduce you to all sorts of people, which is part of what makes it such a popular career choice.

But as a young professional, words like ‘career’ and ‘livelihood’ can be daunting, as a lot of us have no idea what we’ll be doing for dinner let alone in five years!

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Twitter has had a tough time of it lately, recording a fall in revenue for the first time and being forced into cutting a significant part of its workforce; however, it remains one of the most effective ways of promoting your organisation online, with an estimated 500 million tweets posted every day.

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As one of the world’s major airlines, BA will have an extremely thorough process and apparatus for communicating in a crisis, which will have been tested through regular simulation exercises. It is therefore surprising that the company has not responded better to this weekend’s IT outage and resulting fleet gridlock.

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If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you might reasonably ask: “Why would any public figure lie? Why risk losing so much in a moment?” Why indeed? If you think a lie can ever be good for your PR, think again.

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 A well-written business blog can be an extremely powerful marketing tool, creating trust and authority around your company and keeping your website vibrant with new content. You’ll engage with existing customers and attract lucrative new clients. In fact, strong writing can often draw people to your company who didn’t even know you or your services existed…until they found your blog post through a search engine.

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