80:20 Communications
The PR Experts for Aviation, Travel and Transportation

We take our name from the ‘80:20 Rule’, or Pareto Principle, which recognises that any outcome is decisively influenced by an important minority of factors. Our creed is, therefore, to be highly targeted in communications, prioritising messages, audiences and media to achieve the maximum return on your investment. By measuring and evaluating results, we ensure objectives are met and activities fine-tuned for ongoing success.
Our skilled team combines career PR professionals and former journalists. We therefore understand communications issues from both corporate and media perspectives and have an insider’s advantage in pitching to editors. Our specialist focus means we are not only close to the right sector publications, but also understand how to secure aviation, travel and transport coverage in national, business and consumer media.
We work with many clients on retainer, but also undertake projects for businesses requiring help with short-term matters, such as launches, trade shows or crisis situations.
Every day, we operate internationally, working with clients and media based around the globe. As required, we supplement our multilingual team by calling on a network of trusted and similarly specialist PR firms in the United States, Germany, Austria, Switzerland, Czech Republic, Russia, Dubai, India and Singapore. These capabilities ensure we can always provide deep local insights, native language capabilities and on-the-ground support.
| Guildford: +44 (0)1483 447380 232 High Street | Guildford | Surrey | GU1 3JF | UK |
| London: +44 (0)20 7664 6310 20 Garrick Street | London | WC2E 9BT | UK |